Integrated marketing communications in tennis

Authors

  • Michael Monegro Caribbean and Central American Tennis Confederation

DOI:

https://doi.org/10.52383/itfcoaching.v29i83.46

Keywords:

marketing, public relations, communications, promotion, brand

Abstract

The objective of this article is to serve as a support for the many tennis stakeholders interested in promoting their services or strengthening their brands through a combination of marketing and communication strategies, with special emphasis on digital tools. This will allow them to achieve their goals more efficiently and at a lower cost. 

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References

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Published

2021-04-30

How to Cite

Monegro, M. (2021). Integrated marketing communications in tennis. ITF Coaching & Sport Science Review, 29(83), 7–9. https://doi.org/10.52383/itfcoaching.v29i83.46

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Section

Articles