Integrated marketing communications in tennis
DOI:
https://doi.org/10.52383/itfcoaching.v29i83.46Keywords:
marketing, public relations, communications, promotion, brandAbstract
The objective of this article is to serve as a support for the many tennis stakeholders interested in promoting their services or strengthening their brands through a combination of marketing and communication strategies, with special emphasis on digital tools. This will allow them to achieve their goals more efficiently and at a lower cost.
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