Reopening of tennis clubs and solutions for changing consumer habits in the COVID-19 era
DOI:
https://doi.org/10.52383/itfcoaching.v28i81.39Keywords:
COVID-19, re-opening, clubs, consumersAbstract
This article offers a general overview of the drastic effects so far on sports industries of the Covid-19 pandemic and the attempts to contain its spread. It seeks specifically to give a framework that can support tennis clubs in their strategies for reopening, by utilizing a SWOT analysis as a basis to map clearly their current moment. It argues that all sports industries will emerge from this period radically transformed, that sports facilities such as tennis clubs need to alter their approach for this new era, and offers practical suggestions for how that might be achieved successfully.
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Copyright (c) 2021 Cem Tinaza , Osman Emiroglu
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