Estrategias de marketing digital para entrenadores de tenis

Andrés Crespo Dualde

doi:10.52383/itfcoaching.v29i84.183

Authors

Andrés Crespo Dualde ESIC Business & Marketing School

DOI:

https://doi.org/10.52383/itfcoaching.v29i84.183

Keywords:

marketing, digital marketing, business, profession

Abstract

This article aims to highlight the opportunity that tennis offers coaches from an economic point of view through the application of a working methodology based on digital marketing strategies. To do so, it begins by defining those strategies regularly used by companies to maximise the profit and image of the coach as a professional. This is followed by a review of the main research on the subject carried out in tennis. A case study is presented in which different strategies are proposed that can be implemented by the coach as suggested in the article, or modified and developed according to the coach's needs and the characteristics of his or her situation. Finally, some reflections and conclusions are put forward in relation to the practical application of these strategies.

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