Net Generation: A generation of innovation

Authors

  • Craig Morris
  • Karl Davies

DOI:

https://doi.org/10.52383/itfcoaching.v26i76.161

Keywords:

physical activity, youth brand, Net Generation, sport sampling, early specialization

Abstract

The status of youth sport in the USA has been in a gradual downturn over the past decade which has resulted in kids not getting the appropriate amount of physical activity. The USTA has recently created Net Generation, a new youth brand, to join other Sporting National Governing Bodies in attracting and retaining more youth and to get them playing sports for a lifetime. Net Generation was created with an American (Athletic) Development Model in mind that conforms to seven participatory principles.

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Published

2018-12-31

How to Cite

Morris, C., & Davies, K. (2018). Net Generation: A generation of innovation. ITF Coaching & Sport Science Review, 26(76), 23–27. https://doi.org/10.52383/itfcoaching.v26i76.161

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Articles