Personal Branding for tennis coaches
DOI:
https://doi.org/10.52383/itfcoaching.v23i65.112Keywords:
personal branding, career, digital channels, social mediaAbstract
This article identifies the need for personal branding in one’s career – a phenomenon that has gained importance in recent years. By establishing a personal brand coaches are able to differentiate themselves. Four key steps in establishing a personal brand are identified: self-assessment, creating one’s personal brand, marketing one’s personal brand, and evaluation and adjustment. In addition, the role digital media channels can play in the process is discussed.
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